All services
Elasticity and margin
Price optimization
Price and promote with measured elasticity instead of inherited rules of thumb.
2-5%
margin improvement
Measured
elasticity by segment and SKU
Tested
before-rollout price experiments
The problem
Most price decisions rest on cost-plus habits. We estimate own- and cross-price elasticity and optimise against your actual margin and volume goals.
What you get
- Elasticity model library
- Price recommendation engine
- Experiment design and readout
How we approach it
- 01
Elasticity estimation with causal controls for promo and seasonality
- 02
Competitive price tracking and response modelling
- 03
Constrained optimisation across margin, volume, and brand guardrails
- 04
Controlled experiments to validate before full rollout