Layer 01 · Sources & ingestion
Every decision starts with data you can defend
Campaign extracts, enterprise warehouses, product events and identity partners land under a contract. If a source breaks its shape, it is quarantined before it can poison a downstream number.
Mini process diagram
Extract
Contract check
Tokenise
Land
Notify
Ingestion path with a fail-fast contract gate.
01
Data contracts
Schema, nullability and volume expectations are declared and enforced on arrival.
02
Immutable landing
Raw files are versioned and retained so any figure can be traced to its origin.
03
PII handled at the edge
Tokenisation and consent flags applied before data enters shared storage.
100%
Contract breaks caught pre-warehouse
< 15 min
Typical landing SLA
40+
Source systems onboarded