Layer 04 · Consumption & activation
A score in a warehouse changes nothing
Decisions are delivered where work happens: certified dashboards, campaign and experience platforms, and decision APIs embedded in the operator's own screen — with feedback captured to retrain the loop.
Mini process diagram
Certify
Distribute
Act
Measure
Retrain
Last-mile delivery with a closed feedback loop.
01
Certified BI
Dashboards read Gold only, with row-level security and usage analytics.
02
Activation
Reverse ETL pushes segments and scores into the tools teams already use.
03
Decision APIs
Low-latency next-best-action endpoints with acceptance feedback logged.
120 ms
Decision API p95
30 min
Activation sync
15 min
Decision latency