All services
Assortment science
Cannibalization & affinity
Know which products steal from each other and which sell better together before you change the range.
Net
category impact before delisting
Data-led
bundle and adjacency design
Fewer
range changes that backfire
The problem
Range changes look great in isolation and disappoint at basket level. We quantify substitution and complementarity so assortment decisions hold up.
What you get
- Affinity and substitution matrices
- Range change simulator
- Bundling recommendations
How we approach it
- 01
Basket and transaction affinity mining at scale
- 02
Substitution matrices from switching behaviour, not just co-occurrence
- 03
Delist and launch simulation with net-category impact
- 04
Planogram and bundle recommendations