All services
Journey analytics
Path analysis
Map the real routes customers take across channels and find the steps that make or break conversion.
20%+
lift in funnel completion
Full
cross-channel journey visibility
Daily
friction alerts to product teams
The problem
Funnels are a convenient fiction. Actual journeys loop, branch, and cross devices. We reconstruct them from event data and quantify what each step is worth.
What you get
- Journey graph and path explorer
- Attribution model
- Friction backlog for product and CX
How we approach it
- 01
Stitch web, app, call centre, and store events into ordered journeys
- 02
Sequence mining to surface high-frequency and high-friction paths
- 03
Markov and Shapley attribution for channel and touchpoint value
- 04
Journey monitoring so regressions surface within a day, not a quarter